The later (TV-Show) is actually based on the former (twitter feed) but couldn't retain the name in the US. It would probably have been perfectly fine as is in the UK.
I never understand that kind of (often self) censorship where the meaning is intentionally left clear. It could be malicious compliance with keyword-based filters but people do it voluntarily even in places where no such filters exist.
"There are three English football teams that always fall victim to overzealous censorship: Arsenal, Scunthorpe and Manchester Fucking United."