[paulryanrogers]

Dating apps likely face a lot of churn because those customers who succeed cancel permanently. So for young apps burning out trying to compete it may be very hard to resist a big buyout from larger players with deeper pockets and fewer moral constraints.

[rhizome]

On the other hand, programmingwise dating apps are simple as heck and require almost no staff (source: Match's presumptive development priorities across their apps). Wasn't Plenty of Fish famously one guy for years and years? Heck, nowadays you can even seed a new app with fake accounts even easier with thispersondoesnotexist.com. Couple that with Facebook's GPT-3'ish release today[1] and you can probably create some pretty convincing activity, including messaging.

1: https://news.ycombinator.com/item?id=31243569