[snapetom]

Good luck. I'll check in on this.

I also hope you're paying attention to some of the privacy concerns of Strava. Strava makes it stupidly trivial to stalk runners. Some famous runners like Molly Seidel (https://www.youtube.com/watch?v=Z2w_omUCVCs, starts at about 1:50) are bringing this up, and Strava hasn't done much to address them. "Features" like real time tracking, which may be a no-brainer to us in tech, are a huge safety liability to users.

And no, it's not as simple as "Why don't they just turn it off?" Self-marketing in a sport that gets little financial support is incredibly important, and can be done safely if the product managers are attentive.

[bornfreddy]

Also, having famous athletes endorse you can do wonders to adoption of the app. You really want to listen to them.

Good luck!