Lack of customisation should be seen as a good thing. As a user I want apps built to fit into my platform, not for the app to be consistent across disparate platforms. I understand why marketing does not like this, though.
Indeed, it’s not “native” many places, but at least does not tend to become a blank canvas for marketing to build something completely custom on. I’d take QT over electron any day, but would pay for a native app over using either.
> Lack of customisation should be seen as a good thing
It’s not.
> As a user I want apps built to fit into my platform
As a user, I don’t care that about that. As long as the standard keyboard shortcuts exist, as well as reasonable integration with the OS which Electron does perfectly, I’m all set.