[moralestapia]

>Maybe it's the sunk cost fallacy.

It is 100% a sunk cost fallacy. Can't blame them, though, if you had 10-100M in virtual money, gimmick or not, would you let it go? Of course, not.

[ALittleLight]

I wouldn't "let it go" but I would convert it into fiat as quickly as possible.

[oliwarner]

It doesn't convert, you sell it to the next rube. The cycle continues.

[cryptopunk1]

maybe people have such gains on ETH that they don't care the price of gas

[_xrp0]

That's unsustainable and short-sighted. Good point though, that can very well be the reason for lots of devs.

[solveit]

It's not difficult to cash out 8~9 digit sums though.