[JeremyNT]

I've been using their QR scanner and had no idea it was part of a brisket initiative.

I think by having apps for so many use cases they may have better luck picking up enough users. I for one will be checking out the rest of their work based on that experience with the barcode scanner.

There's also something to be said for many small programs that do one thing well. See also the "Simple" suite of apps, which seem to have a similar philosophy.