[nerdjon]

The price is where I am finding myself hesitant to switch unless I find something that has a life changing feature (like features for couples).

Copilot had a price hike to $9 a month (or $70 a year I believe) but grandfathered everyone who had a subscription for $3 a month "for life" (as long as you have an active subscription).

I do keep hearing great things about YNAB and I don't mind paying for it, but if they are being that aggressive on raising pricing that is concerning.

[cbo100]

Or is it concerning that nobody else is raising prices?

We are literally commenting on an article about a similar business that is shutting down due to being unsustainable without price rises.

I was on grandfathered YNAB pricing. The increase isn’t great, but at least I know they are working to make their business sustainable.

Plex has a similar problem, I’m on a grandfathered lifetime license, but without the ongoing revenue they are really struggling to the point the product is now a mess of add-ons and I don’t even use it anymore.

[lozenge]

It's YNAB's first price rise in a long time, of 20%, and by putting legacy customers onto the new price they unlocked a lot more revenue than previous price rises. I don't think it's a sign of more future non-grandfathered price rises.