[n8cpdx]

You might be surprised at how many companies get comfortable servicing a commercial niche and just choose not to pursue consumer growth. Without pursuing it, the potential value is hypothetical and internally it can be hard to build a compelling case for mass marketization.

There is a lot of effort required to scale up technologies to the point that it is affordable for consumers. In the software space I see it with solutions (think $500+/year/seat licensing) that could be broadly useful, but the company doesn’t want to make intuitive or bug free (enterprise software users will tolerate a lot of abuse). In the hardware space, there is a risk of building a million units of something that doesn’t sell (think Surface RT).