[napolux]

The problem is that being google a monopoly, people started optimizing websites for the only owner of "search on the internet".

Google is now involved in so much stuff that search seems to not be prominent anymore (when was the last time you see a new big feature in google.com?). And given the fact that being "1st on google" is an outstanding, profitable way to run a website, the uberoptimization is something YOU MUST do.

This way the most optimized website wins, not the best one.