[clscott]

I visited your site and it "looks" like a link farm.

There is no content on your homepage, it's 100% links.

I also visited your top level pages (clicked on Baseball,Football etc) and they are 90% links.

You need to move some actual content to those pages. They should at the very least having have content similar to the third level pages (like http://goo.gl/3RFqI).

You seem to have new articles on a regular basis, having fresh real content (not just links) on your 1st and 2nd level pages can only help, especially if your external inbound links are pointing to those pages.

My $0.02

[mikeatl]

Thanks you very much for the insight. That is something I've struggled with because it seems like from a user useability perspective having those types of 2nd level sub-index pages would be necessary in order to find and navigate through all my content. I have 6,000 some odd various articles with new content published daily. Do you have some examples of online news / magazine sites that do a good job of placing real content on high level pages without sacrificing useability? Again, thanks for the comment.

[clscott]

You mention news and magazine sites, they are very topical and change out almost all of their content on a regular basis. Your site very definitely doesn't do that and but should.

An easy to find example:

http://www.nydailynews.com/sports/index.html

This is what your home page looks like now, except I'd have more "fresh" content and less duplicate content.

Additionally, under each of the three feature images/stories I'd include the first paragraph from that article under the image with a meaningfully named link to the article.

Try to reduce the duplicate content, for example you have the same article teaser for "2012 Topps Heritage Baseball Cards" image,headline,paragraph on your home page and at least two other pages:

* http://www.cardboardconnection.com/baseball/ * http://www.cardboardconnection.com/sports-cards-sets/

And it;s the only content on those secondary pages. Google will definitely frown on that.

If you have fresh content, you should be using it.

On your second level pages put your most recent article teasers on the page (The teaser is the image/headline/first paragraph combo) like on the third level pages, do your best to bubble the actual content up.

[mikeatl]

Excellent feedback. Thank you!