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by bluetomcat 1517 days ago
For a watch analogy, consider Tissot vs Omega. The former is considered an "entry-level luxury" brand with many offerings around the $1000 mark, while the latter is a true luxury brand with most offerings in the range of tens of thousands of dollars. Pretty much any broke person can get a Tissot to appear well-off, if they want it hard enough.

For a car analogy, consider BMW vs Aston Martin. Many people in an unfavourable financial sitation can get a well-specced 3-series and appear well-off, while a $200k DB11 is well out of reach for most "pretenders".

1 comments

Hmmmm... I'm not terribly familiar with watches, but a $200k car is well within the reach of most people with 7 or low-8 figure net worth. Those people aren't so wealthy that their spending habits are recession-proof.

What percentage of Aston Martin buyers are 7-figure buyers as opposed to 9-figure buyers? I'm wildly guessing it's a big percentage, since there just aren't as many 9-figure buyers? Do we have any way to know?