[heidig]

No worries, appreciate a little skepticism! Figuring out how to track IoT specific events is tricky because there are usually too many cooks in the kitchen (back and forth between product, engineering, data science, and sometimes even marketing teams). This back and forth is often a barrier to using a generic analytics solution. From talking with hundreds of IoT companies, they just don’t use these tools. Some of them try to use Google Analytics because it’s pre-configured, but it doesn’t show them the right metrics for IoT type interactions. That’s why they need pre-configured charts focusing on IoT metrics.

About our no-code UX platform: it was our first take at solving usability of connected products with an experience that improves based on interaction data. That product is live in the field and has for example improved the app store ratings for one of the largest HVAC providers in North America from a brutal 1 star rating to 4.5+. We got to dog food our analytics solution with that platform before productizing it with other beta users to make sure it can actually be used to improve an IoT product.