[garciasn]

I know Amazon isn't doing a whole helluva lot with the data they're collecting on me via their UI nor their devices; if they were, I would have a lot better recommendations than they offer to me on the regular. Yes, recommendation engines are hard, but Amazon has the computational power, resourcing, and data to do it well, yet they're simply not.

So. For now, I'm fairly convinced the data collected are useless/meaningless and I'm happy to go about my day w/o much worry. If I suddenly start seeing much better targeted recommendations, I'll rethink my strategy.

[A4ET8a8uTh0]

I.. have a problem with this line of reasoning. If the data is there, it will be used; maybe it will not be used now, but it will used and you have little control over how and when..

And heavens know how much better we will get at it. I am retard at analytics and the things I saw are already absolutely amazing. Just because ads can't seem to show you relevant information is not a good indication Amazon can't infer you like midget porn.