[rachsoon]

The best form of data is usage and third party data, since self-reported, first-hand data can be dirty, chocked full of biases and subjected to opinions. Connected devices are only just beginning to take over and we will see more of them in our spaces - from owned and rented properties to co-living and co-working properties. Excited to see where Kraftful will go!

[yana]

Yes, there's a difference between what people say that they do and that they will actually do. Similarly, when people are given instructions to test a product, they behave very differently from what real users do. After listening to or reading instructions, users will usually carefully read everything that’s in an app. In real life they just click. That’s why it’s so important to use interaction data :)