[anon4272728]

Unlike other ad platforms, Amazon claims that they do not use voice data for ad targeting. From paper:

Amazon has publicly stated that it does not use voice data for targeted advertisements [83], [75].

https://www.nbcmiami.com/news/local/are-smart-speakers-plant...

[i_am_jl]

I'm sure Amazon isn't processing voice data to target ads. Why would they need to?

They're using skill interaction, order history, listening history, etc to target ads.