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by vincnetas 1519 days ago
its one thing to have guest book in your store to gather feedback from your users, and totally another to follow your customers all the way back to their homes and listen what they talk about. main thing is customer explicit consent. one where customer fully understands what he consents to.
1 comments

Ok, let’s take the in store analogy. Agree that following someone home to spy on them is wrong. But in store, if I see a person looking at some items on a shelf and start to tell them about related items, doesn’t that violate the need for explicit consent? Expecting “full understanding” is too high a bar, IMO. Implicit consent, public notice and opt out are sufficient. Otherwise you end up with GDPR cookie opt ins that only train people to indiscriminately push “accept” buttons.
I don’t think anybody claims that you need consent to do the equivalent of displaying “other products you may like”. The customer entered the store willingly, and what you describe is quite literally the job of a shop assistant.

The need for consent would come if the assistant were to record the entire conversion you have with the customer, and send it to Facebook or Amazon in exchange for money.

I was responding to the claim about “main thing is customer explicit consent. one where customer fully understands what he consents to.” Maybe I misunderstood.