[faheel]

It will also save the time and effort currently required for cattle trading by both sellers and buyers.

For instance, Animall (one of the companies mentioned in the article) is working towards building an online marketplace for cattle (like Amazon) rather than just a discovery platform (like eBay or OLX) and will be handling verification and logistics (think "Amazon Fulfilled"). This would solve fraud and also reduce the cost and effort for sellers/buyers in trading cattle.

P.S. I work at Animall