[troygoode]

This is really clever. There are definitely huge gaps with existing product analytics tools once you veer away from their primary ICP – just ask any B2B PLG company about account-level analytics...

Looks like a great solution for IoT companies!

[yana]

Thanks! That’s a good point. General purpose analytics tools can’t cover specific needs because that will blow up their product and make it even more difficult to navigate. That’s true when using them in other specific industries as well.

While the IoT industry is pretty broad – home appliances, wearables, scooters, etc. – the fact that there’s physical hardware involved means the apps are used in similar ways: connect the device, control the device, read data from the device, etc. In that context, pre-configured charts and industry benchmarks work really well.

[kareemm]

> just ask any B2B PLG company about account-level analytics

Are you saying account-level analytics are hard to come by in Amplitude, Mixpanel, etc?

[troygoode]

Yes, especially if you have account-level usage that isn't just a rollup of user usage, e.g. API usage that isn't tied to a user, but to an account that multiple users are members of.