[icecrime]

At this point Echoes doesn't let you connect goals to actual metrics. In other words: we measures efforts invested into the goals, but not the observable impact of these efforts (yet!).

Your question is however absolutely spot on as this is where we going. But in order to measure impact we needed to start by capturing _why_ we're doing what we're doing in the first place, and what we realized is that this in itself was solving a significant pain point for engineering organizations.

I haven't read Impact Mapping, thank you for the recommendation!