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It strikes me that this is exactly the position every web developer has with google. Google can arbitrarily and capriciously exclude them from their index. When google excludes you from the index, there is no appeal, there is no explanation, and, unlike Apple, google will not publish a set of (reliable) rules. (It gives a lot of advice but is inconsistent.) Also, like Apple, if you are not able to get in the big leagues for distribution, you can distribute your product thru other, less popular channels that are more of a hassle. Unlike Apple, however, which give you explicit feedback on the feature that was the problem (with screenshots if needed) and always cites chapter and verse from the handbook for the exclusion, google will not tell you why, or give you any way to resolve it. With Apple, you can resolve the issue and resubmit it. Your app will be on the store in about 7 days. With google, even if you figure out what the problem is, and you resolve it, you have no way of knowing if you'll ever be let back into the index. |
As a web developer on SEO forums, I hear of these cases all the time, but when you analyze these sites, usually 1 of 3 things is happening:
- Web developer(s) made a mistake, causing a (search engine) accessibility problem.
- The site is in violation of the Google webmaster guidelines.
- The site lacks (unique) content, or otherwise doesn't contribute at all to a healthy search engine index.
I never read of a case of Google arbitrarily or capriciously excluding sites from their index, offering them no way to appeal. In general, I also think the advice Google gives is far from inconsistent.
This could be a popular position for a web developer who got a site de-indexed, but maybe apply Occam's razor first. A mistake? A trend? An algo change? Worthless content? Blackhat SEO? Bad architecture? Got hacked?
Or do you want to jump immediately to Google arbitrarily removing well-intentioned sites from their index? I guess then you can blame bad luck of the draw.