[thrdbndndn]

> they can no longer compete with Apple

I think that's it, x86 isn't even close at the moment.

You said "Hot and noisy", and making it fanless would only be even hotter or, have significant performance penalty (to a point that even light users won't tolerate.)

My (Windows) ultrabook bought a few years ago could be hot and noisy (and slow) when I'm merely using browsers nowadays, can't imagine what a fanless one would do.