[tedyoung]

Lots of things might be thought of as "distasteful", but that doesn't mean one can't be motivated to do it. You might not like exercising, but there are still ways to be motivated to do so.

Saying that it's not a matter of motivation means what? We don't have devs treat documentation as important and give up? No, like other tasks that devs do, we set up a culture of positive feedback (it's not always money) for caring about docs.