[DodgyEggplant]

He is a bit unfair. Good platforms vendors paved the way for everybody. And they ALWAYS do it THEIR WAY (ask Netscape, Novel and Real). One can argue that Instapaper is actually a missing browser feature.

But Apple is pushing the envelope: they are the first platform to break the "specific device limit". Android competes on phones, Windows on the desktop, Amazon with content, Samsung on hardware. But Apple is everywhere. And they are not the underdog anymore. This is Tim's Cook real challenge, and we wish him luck.