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by hot_gril 1523 days ago
It's also branding. Regular people don't understand clients being separate from protocols being separate from servers. Multiple users sorta need to be on the same XMPP server to talk to each other (yeah there's federated mode but it's a mess), and in modern times there's no way that server isn't run by a huge company that also distributes its own client. And there's no way, controlling both the client and the server, such company will stick to pure XMPP instead of adding tons of proprietary stuff on top to improve the experience and establish control. Hence WhatsApp, FB Messenger, etc were born?