[jjeaff]

Ya, at some point, technical superiority has diminishing returns. Tesla may very well beat out all rivals for performance and miles per charge. But when your competitor can get 300 miles to a charge and 0 to 60 in 3 seconds, there just isn't that much difference to your 350 miles per charge and 0 to 60 in 2 seconds. There are a lot of other factors to compete on.

[DamnYuppie]

Lol, this has been disproven time and time again across all markets including autos. People pay for brands and status. If your reasoning were true why would BMW’s be so much more desirable than a Honda Civic? A product does not have to superior to command a higher price, marketing and branding can be terrifyingly powerful things.

[jjeaff]

You seem to agree with My point. A civic and a BMW are not the same class of car. Once the other makers start making similar electrics, they will have an offering in the same class.

My point was that people don't buy BMW over Mercedes because they have 20 more horsepower. And if it does come down to brand, as you said, there are a lot of very powerful brands, like BMW or Mercedes that have been playing the brand game longer than the founder of Tesla has been alive. I don't think I would put my money on Tesla if winning will come down to brand.

[robertlagrant]

I sort of agree, but it's also true that BMWs drive better in a lot of people's opinions (including mine), and a lot of the knowledge needed to make all the thousands of mechanical interactions work well in an ICE is not necessary in an electric car, which has a much simpler time moving torque to wheels. So the amount of finesse that can be applied to an electric car may be less than what can be applied to an ICE car.

[lillecarl]

There's also usually the thing where a more expensive car is of better "quality" than cheaper ones. If you're a road warrior you'll own a BMW or a Mercedes because of the QOL improvement when you're killing your billionth mile.