[OpenAlgorithm]

The best way to get the best publicity is to have an incredible product that people need to hear about.

But failing that or having a less revolutionary product, I would highly recommend blogging, whatever your start-up you must have interesting insights and tips about your industry that you could share.

If your not committed to regular, high quality blogging and for many founders that doesn't fit into their skill-sets then think about creating one time big research reports that would shake the industry or provide some highly valuable new information.

Blogging and reports are perfect for a start-up because there is virtually no cash cost, so if your bootstrapping or just playing it smart then these are my top two.