[hamiltont]

Think I read somewhere that of one of their content production differentiators is their direct-to-consumer approach. Classically lots of content was produced for the "average" consumer. Netflix can use their subscriber data to create low-cost content for extremely niche consumers, who might love that extremely relevant production (think super edgy, super graphic, super cartoon, etc - the type of extremes not covered by the average).

Not sure how much this holds true anymore, as now many big players have direct-to-customer streaming, but just sharing since it was a neat thought when I first read it

[AndrewUnmuted]

This seems like a way of sugar-coating the actual content strategy Netflix deploys, which has much more to do with product placement than it does content production. Their strategy is to align their content productions with the brands that best correlate with their subscriber base. In so doing, they can create lucrative deals with brands where their products are intricately woven into the stories/narratives of the show.

As an example, Stranger Things featured an average of 9 minutes of product placement for each episode of their third season. [0] The company claims they did not receive any payments from brands for this placement [1], but they likely received other extremely valuable considerations in the form of payment instead.

[0] https://www.ama.org/marketing-news/product-placement-in-stra...

[1] https://www.fastcompany.com/90380266/more-product-placements...

[SturgeonsLaw]

I hope those advertisers feel like they got their money's worth, because I can't remember a single brand from Stranger Things

[dijit27]

I feel like if you were able to remember those product placements that would be a failure for the advertisers.

The best product placements are the ones that go unnoticed.

[AndrewUnmuted]

How could you have missed all the Coca-Cola in that show?!

[generalpf]

Dungeons & Dragons?!