[bumby]

>There have been some rumors of ads on the platform to boost revenue.

It's been stated elsewhere here but worth reiterating: the current description of this idea is to give customers the option to have ads in exchange for a lower overall subscription cost and not just shoehorn them into the existing plans.

At least that's the stated intent. I can definitely see where it can lead to a slippery slope where it's easier to just give ads to everyone when they need another revenue bump.

[htrp]

That's how it starts..... it ends with you paying for ad free hulu and wondering how you're still watching unskippable ads.

[snickerbockers]

theres also a high probability of misinformed (or well-informed but adversarial) twitter users getting #CancelNetflix to trend because people will only read the headlines and not understand that they wont be seeing ads unless they want to save money.

[ghaff]

Whether ads are a discount or ad-free is a premium is just a matter of framing.

[bumby]

I think their point is that people are missing the fact that the ad-revenue model (as proposed) would have no impact on people already subscribing.

[ishjoh]

I appreciate that you're being positive but with media companies I'm much more cynical.

I think we're going to see a price increase to stay ad free or an option to have the same price with advertising. So it will be a price increase to keep your same service ad free.

[bumby]

I understand, I'm only going off of what they've publicly stated as their intent as reported by the WSJ and elsewhere. I'm also skeptical.

"Reed Hastings said Netflix is exploring ways to add lower-priced advertising-supported subscription tiers"

https://www.investopedia.com/netflix-q1-fy2022-earnings-repo...