[oscarleung]

It can definitely be done like your mentor said. As a Rails developer myself, I'm kind of biased to coders being part of the DNA of the company and having a strong stake in it.

This is a great article on humbdledmba for non-tech co-founders: http://www.humbledmba.com/please-please-please-stop-asking-h...

They make a good point. The coder's biggest is fear is wasting his/her time. Do as much as you can to alleviate their fear. For example - start a blog, get a following.

I hope this is helpful for you.