[CogitoCogito]

Well that's revenue and not profit, so they might not have come out on top.

From the article:

> The court found that Trivago would have made between $53 million and $58 million less if customers had always clicked out onto the cheapest offer.

> The court also estimated that consumers ended up paying about $30 million more for their hotel rooms than if they had always clicked on the cheapest offer, rather than the top-position offers featured by Trivago.

It looks like overall this is pretty proportional to the damage actually.

Edit: Though I do agree overall it's important for Trivago to come out net negative if companies are to have a financial incentive not to do this sort of thing. I would agree that the fine should be high enough to ensure that.

[lupire]

Punitive damages are usually 3x damages to make up for all the times the perpetrators don't get caught and sued.