[notriddle]

> yeah these companies act like were all protecting the coca cola formula or building nukes or something. like really, its blocks of text being put in order

The Coca-Cola formula seems like a pretty good analogy, honestly. Most people can't tell the difference between different cola recipes, and there probably isn't anything in the recipe itself that's responsible for the company's success. Not as much as marketing, and simply being in the right place at the right time, anyway.