[yowlingcat]

Excited to kick the tires on this. Assuming it's correct to think of Column as a very special BaaS vendor (which owns its own bank and thus AVOIDS the double program manager problem), how would you compare and contrast your your unique value prop compared to other BaaS vendors like a Unit, Synapse, Treasury Prime?

Would it be fair to assume better economics because your supply chain is more vertically integrated, or is there more to it than that which I'm missing?

[_praf]

Eng @ Column here. Unlike the other BaaS providers, we ARE the bank. So the buck stops with us so to speak. You won't have to deal with middleware or a bunch of other partner banks, which we like to think is a much better experience.

[yowlingcat]

That is certainly great from the experience side of things, but what I'm wondering about is the economics side of things -- that is, will I get more competitive revenue shares than with other BaaS vendors given that you are the bank?

[molsongolden]

https://increase.com/ might be more similar to Column than the software/API-layer vendors above.