[Scoundreller]

It’s an auction, so it’ll go up, but there have been auctions before, so it seems like different heirs/successors are selling their stakes sliver by sliver.

My fear is that this is a branded product and as the royalty stream gets further and further away from the manufacturer/marketer, they’ll just kill off the product and push royalty-free alternatives.

[thucydides]

To put the wisdom of buying the royalty stream aside for a moment, why would a manufacturer abandon an iconic and profitable brand like Listerine after more than a century just to avoid paying royalties they've been paying during that entire time?