[giorgioz]

This looks like an awesome shiny tool but I'm not sure what I could do with it! Some Use Cases of successful or hypothetical customers using your product might help other understand how they can use Column for their business.

Is Column Use case to create cards/accounts for a business' customers like Apple did with the Apple credit card?

In my case, I'm the founder of https://www.waiterio.com which is a B2B order management system for restaurants... can I use Column to offer bank accounts and cards to restaurants owners? Or restaurant diners? What are the winnings for me related to revenues/branding/customers retention?

[fierro]

Yes, you can use Column to create and offer bank accounts as well as build debit/credit/charge programs. There's a part of the website that describes some common use cases https://column.com/docs/guides/#use-cases

[mijkal]

Here's an example of what one could do building off a platform like Column:

I previously worked at Center (https://getcenter.com), which after a few pivots, landed on offering expense management and analytics software to businesses. They partner with a vendor (not Column) to issue credit cards.

Center gets a realtime feed of card activity into their system to properly categorize the spend based on various signals or rules, which may, for example, prompt employee to attach a receipt. They focus on companies with decent T+E spend because they get the card interchange fees — that's the biz model: earn money from the card spend / merchant fees (as opposed to competitors such as Expensify that charge per user/card/report/etc).

And for the business using Center cards, they get nice software, instant visibility into spend, spending controls, et al, all at no cost to them. I don't mean to make this an ad for Center (I have zero financial stake in the company), just illustrating what you could do atop a platform like Column based on this specific example I worked closely on.

According to Column, their credit card service remits 100% of the interchange fee to the developer company, so you could build any number of services to enhance this data and service.