[Ourgon]

The real question is what they thought would happen. Launching a for-pay venue hosting the same people hosting the same type of content which has driven their viewership into the ground on cable - or, to be more precise, on airports all over the western hemisphere since that was about the only place most people ever were exposed to CNN - was a sure-fire recipe for failure. Those who planned this and executed upon those plans were either desperate or so wrapped up in their own bubble that they could not see the reality of CNN having lost nearly all credibility.