[vitovito]

I think the house analogy is a good one. You should buy the domain and use it, that's how they work, just like houses, but you can also be intentional about being clear that there were people there before you. Establishing redirects to archived versions of the URLs is one.

I recently sold a previously personal domain to a company that was going to use it for a new product. I added contractual provisions to address some of the issues that would come up, and I experimented with explicitly archiving a marker file to leave a record in web archives that the domain had changed hands, and a human being could consider treating the site as having different owners (and thus different archival permissions) before and after that point in time.

I wrote up my findings here: http://vitor.io/archival-markers and the proposed "/.well-known/archival-ownership-markers/ resource prefix" is described there along with examples.