[brimble]

If social media were about private communication among circles of friends and family, this wouldn't be an issue. Instead it's also some kind of broadcast medium with an opaque curation/boosting system. That's the part that causes most of the trouble, and IMO the fix is to treat tech companies that operate that way as responsible for what they publish, when it's not private communication.

"But that will make them to stop that part of their business entirely, or make it way more expensive and force them to take an actual editorial stance! And their viral-ness will suffer a ton!"

Yes, exactly, that's the point.

They've created this medium, then they decide what to push with it. They should be responsible for that, or else back away from how they're currently operating.