Certainly but I didn't and still don't have the resources to write solving algo on top of the business logic that goes into the algo. I would much rather user my 20+ manufacturing ERP experience to setup the problem specific to our use-case than read research papers and implement generic CS algos.
Genetic algorithms are known to produce quasi-optimal results in a short time, if set up accordingly. They can be also applied to problems where constraints are very complex to explicitly formulate. Designing one is no picnic, though, and always problem-specific.
Quasi-optimal means you can't prove that the algorithm will always find the optimal solution, though for all practical purposes, the algorithm will find it for over 99% of the time.