[dpcan]

Music in games is most certainly part of the branding. Think of the opening chip tune to super Mario bros. Or the song that plays while the contra logo scrolled in.

Those songs are as much a part of the brand as the characters, titles, enemies, sounds, etc.

They are almost like jingles on commercials. They belong to the brand.

The fact that they are works of art, or how they are made, or who makes them means very little once they become part of the brand.