[dholowiski]

If the app is on IOS by default, it's probably not worth competing with. But if it's in the app store and you have to click to download/buy it, then it's definetley worth competing with, if you can do better than Apple. All Apple does is raises the awareness and build the 'want' for that application for you.

Oh, and Apple is great for us small guys, the same way Paypal is. It's great, unless/until they decide to stomp on you and crush you, then it's not so great.