[cmpolis]

I think Learjet brand name has strong connotations with old tech and early days of private GA jets. Also, there is lots of competition at this size of a/c from newer/more modern designs (Pilatus PC-24, Embraer Phenom, Cessna Citation variants) and a very limited buyer pool

[cbsmith]

Interesting. I totally get that it's a competitive market and various parties would push others out. I just figured the brand itself would be an asset that one of the surviving parties would want to use. It makes sense though that connotations with old tech would undermine the brand value.