[jschlesser]

They have a business plan that is predicated on people signing up for a service that they want to use but don’t and fail to unsubscribe because it’s like giving up on reaching their perceived potential best selves. It’s simple.

[fy20]

The gyms could still offer online cancellation and continue to make bank from this behavior if they sold you a contract with a minimum term, and heavy cancellation fees if you try to cancel early.