[westcort]

This is great! Here are my takeaways from that article.

1. Easy writing makes for hard reading; invest in editing and treat your reader like a customer

2. What’s the biggest difference between great writers and all the rest? It’s not talent, it’s treating the process like a product

3. Make it skimmable; expect that your reader is busy

4. Every word should serve a purpose

5. Your points should fit like a jigsaw puzzle, each connected to another

[douglee650]

In the article, author reduces (1.)

From: "One of the best ways to improve your writing is to learn how to cut out words that are not necessary"

To: "To improve your writing, cut out unnecessary words."