[mjs00]

You'll probably now have to reconsider name as Apple most likely has filed a Trademark on this. So whatever "" is, any derivation of that: app, central, etc... would probably be blocked now.

Best course is to probably brainstorm what differentiates your app from Apple, as potential basis for your new name.

Maybe you can take your domain expertise you've gained and go 'vertical' or specialized to build your beachhead adjacent to Apple's mass-market focus?