[TaylorAlexander]

Reminds me of the cooler company Blue Coolers, whose entire business model is that they source from China to compete on price against USA made Yeti coolers. The company almost didn't make it, until they had their big break selling thousands of coolers at a trucker rally. The truckers loved the cheap coolers, even though they are only cheap because they are undercutting USA made coolers with Chinese ones. False consciousness in action! Source for this story via clips of a the reality show "I Quit" in this youtube video: https://www.youtube.com/watch?v=zZqt2bPZT1w

[gkop]

This is interesting and thanks for sharing.

I don’t think it’s accurate to describe Yeti coolers as USA made though: https://www.allamericanmade.com/where-are-yeti-coolers-made/

For USA made, I found Cordova, which I recommend especially because they use a denser foam, so you get more storage capacity for the same exterior dimensions: https://shop.cordovaoutdoors.com/48-qt-adventurer/

[TaylorAlexander]

Oh thanks! Yeah all I know about this situation is what was in that youtube video, but this is good to know.