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by NoboruWataya 1522 days ago
I'm fairly sure this is also just the latest in a series of articles the Guardian have run about "movements" that are really just trending subreddits. I might be misremembering that but they definitely had one about r/antiwork, which in fairness was also covered by other media and had a lot more potential to turn into an actual movement than this.

I think the new strategy is just to write about any and every internet phenomenon as if it is the harbinger of a revolution. 1% of the time (Qanon, GME) you'll get it right and look like incredibly prescient. The other articles will be forgotten.