[nextparadigms]

A lot of tech reviewers seem to do that in their reviews, I've noticed. Since they like the iPhone and they are used to it, they treat it as a reference point, and then anything else that deviates from that must be the wrong way to do it.

[shaunkoh]

Notice how dcurtis didn't start with "This is how the iPhone is", "This is Android", and "This is why the Android way is wrong".

Instead, he shared a problem that he had with his Android – not that it wasn't like the iPhone, but that it didn't wake him up properly.

The rest of his piece put across a hypothesis that builds upon the problem.

[Game_Ender]

It is useful to use the worlds most popular smart phone to compare other phones against. More people reading those articles will be familiar with the iPhone then any other smart phone.