[Hisoka]

Yep, that's the point. People who use gamification for things like green living and saving energy, or advertising, or redeeming rewards, etc are missing the point. There's nothing to freaking gamify. Nobody feels any sense of achievement from saving energy, or redeeming airmile rewards, or checking in to places and doing random stuff.

[Unseelie]

Yes they do. First of all, saving energy is in itself a reward. Moreover, that's easily gameable by simply comparing yourself to a group of strangers at their energy efficiency house. Airline miles is kinda a hard one, except for the people in that group, competing there (and I'm sure there is), and as far a s random stuff...I'm here in large part because every once in a while I wonder if I can't get a few upvotes on hacker news, hopefully by saying something helpful or insightful, of course.

[Hisoka]

Saving energy doesn't instill a sense of achievement. Nobody has a bucket list with an item that says "Save as much energy as I can". It just doesn't inspire anyone. Sorry if that's your startup idea.