[redorb]

I've worked at a company now for 14 years - where we change what it cost plus a margin to make a fair living. Other competitors have started to 'charge based on the value made by the product'. We're winning by becoming the more 'fair and honest value' brand.

I think 'looking into customers wallets' and charging them for the value they will create with your product is a bit lame. I understand my opinion is in the minority of at least other high level managers or owners of companies.