[ceras]

Diversity initiatives in tech have a strong bottoms-up component from a subset of employees. "Self interest" isn't really the point.

One motivator is societal good and fairness to ensure that great opportunities are as equally available as possible, and that nobody avoids or leaves the industry due to their race or gender.

The other is making sure you have more demographic variation that can make a better product for more people. A classic example is avoiding gaffs in ML models based on skin color. All else equal, the more representative your employees are of your target user base, the more likely someone is to raise the right questions early. This is especially true for consumer tech where engineers are part of the process of deciding what gets built, but also true in cases like thinking about ML fairness.